BlackBerry’s latest is the Passport, a 1:1 aspect ratio smartphone built for business and designed to drag the ailing Canadian firm back to the fore.
The gigantic handset touts a square touchscreen display, although long-time BB’s will be pleased to see a physical QWERTY keyboard also in tow.
The phone’s design is inspired by its namesake, with BlackBerry arguing that actual passports are the ‘universal symbol of mobility’.
“As we set out to design BlackBerry Passport, we were guided by a simple yet challenging idea – to set aside the limitations of traditional design and to instead simply build a device that fundamentally changes the way business professionals get work done on their smartphone” says John Chen, Blackberry’s CEO.
The Passport is at least partly a breakaway from traditional smartphone design, and thus it appears almost refreshing, despite being assured to turn a lot of consumers off.
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