CHIC SHEATH: How a Girl-Powered NYC Startup Changed The Condom Game Forever.

Abby Norman

“My name is Tiffany Gaines and a year ago, I became obsessed with condoms.”

Screen Shot 2015-04-29 at 10.16.29 AMTHAT’S HOW THE VIDEO on Lovability’s Indiegogo campaign starts. President of the NYC startup condom company, a wide-eyed and smiling young woman who looks like she could easily be your college roommate; the friendly type you’d feel completely comfortable asking for condoms. Given Gaines’ line of work, that’s a good quality to have.

Lovability’s story begins the way many great innovations of our times have: a smart, young person sees something so blatantly inefficient that they find themselves baffled that no one has fixed it. They gather up some amazing people to help. They crowdfund. And it all happens in front of the backdrop of New York City, which may well be the only city in the world where a young woman could change the world through condoms.

Gaines wasn’t just worried about the design…

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