Do Your Internal Communications Match Your External Brand?

Fumbling Towards Epiphany

catlionThey should, and the only way to find out if they are is to get out and have conversations with the people you’re trying to reach

By Cindy Crescenzo

You have a kick-ass website that really resonates with your target audience. It reflects your brand: cool, hip, a bit irreverent and modern. In fact your marketing efforts have won awards!

Communicators … high fives all around, right? Well … not so fast.

Here’s the deal. Only your employees can actually bring your brand to life in the eyes of your audience. You can have the best website and award winning marketing efforts, but they mean nothing if your internal brand doesn’t match up.

This was the situation at Houlihan’s restaurants. They nailed their brand … at least externally. Internally … well, not so much. To their credit, they recognized the gap.

That’s when we got the call to work on…

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